文章基本信息

标题：The Influence of Picture Information on Consumers’ Purchase Decision
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作者：Xinlei Liu ; Songhong Guo
期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2019
卷号：252
期号：4
页码：1-11
DOI：10.1088/1755-1315/252/4/042047
出版社：IOP Publishing
摘要：The emergence of shared economic platform has promoted the vigorous development of the Bed and Breakfast. However, many room owners through this platform disclosing information to attract consumers marketing means is far from mature. This paper discusses the data collected from piglets' short-term rent room and analyzes the influence of three characteristics of pictures on consumers' purchasing decisions by content analysis. It is found that image color has the greatest influence on customer choice, followed by image shape and image orientation. It is suggested room owners attach importance to the role of picture features on consumers, and display room information effectively to stimulate consumers' willingness to buy and promote consumer decision.