文章基本信息

标题：A THIRD-ORDER FORMATIVE MODEL: AN EMPIRICAL INSIGHT FROM SME�S WEBSITE INTERFACE QUALITY IN WEST SUMATERA, INDONESIA
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作者：RATNI PRIMA LITA ; MEUTHIA MEUTHIA ; RANNY FITRIANA FAISAL 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2018
卷号：96
期号：19
出版社：Journal of Theoretical and Applied
摘要：E-commerce has created an idiosyncratic role for Small Medium Enterprises (SMEs) in order to pursue the global market. While the perceived advantage to maximize the potential of E-commerce, SME�s innovation in adopting e-commerce through website remains constant in developing countries. The main impetus of this study is to analyze the effect of the website interface quality and online trust toward website revisit intention in West Sumatera, Indonesia. This present study proposed a comprehensive model of website revisit intention through a third-order level of multidimensional construct using first-order reflective, second and third-order formative. Website interface quality was formed by four dimensions, which are information quality, system quality, service quality, and design quality. Each of dimensions consists of two elements, including content, communication, ease of management, accessibility and speed, customization, emotion, clarity of layout, and usability respectively. Subsequently, online trust also measured by five dimensions including perceived ease of use, perceived usefulness, privacy and security, perceived enjoyment of technology, and company competence. Data were collected using a questionnaire survey from 135 customers of the SME�s embroidery in West Sumatera. Non-probability sampling was employed by convenience sampling technique during data collection. The result of this study revealed that both of hypotheses proposed were accepted. Empirical findings reported that website interface quality has a significant effect on online trust which in turn leads to website revisit intention. The afterward research will provide a valuable insight for further research and practical implication. Consequently, there is a need for more efforts on increasing SME�s awareness to transform their way in doing business by website usage.
关键词：SMEs innovation; website interface quality; online trust; website revisit intention; third order level; reflective; formative