文章基本信息

标题：Fostering Culture Change In An Undergraduate Business Program: Nudging Students Towards Greater Involvement In Extra-Curricular Activities
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作者：Elizabeth M. Martin
期刊名称：American Journal of Business Education
电子版ISSN：1942-2512
出版年度：2012
卷号：6
期号：1
页码：93-102
DOI：10.19030/ajbe.v6i1.7487
语种：English
出版社：Clute Institute for Academic Research
摘要：A report on a successfully implemented program to increase student participation in extra-curricular activities in an undergraduate business program with a high percentage of first-generation college students. A market-research study offered insight as to why students were not participating before the program was launched. Greater participation in extra-curricular activities was used as a means to provide valuable career preparation and to develop professional habits. Participation was encouraged with very small rewards tied to existing courses, consistent with the nudging mechanism of behavioral economics.
其他摘要：A report on a successfully implemented program to increase student participation in extra-curricular activities in an undergraduate business program with a high percentage of first-generation college students. A market-research study offered insight as to why students were not participating before the program was launched. Greater participation in extra-curricular activities was used as a means to provide valuable career preparation and to develop professional habits. Participation was encouraged with very small rewards tied to existing courses, consistent with the nudging mechanism of behavioral economics.
关键词：Extra-Curricular Activities;Undergraduate Curriculum
其他关键词：Extra-Curricular Activities;Undergraduate Curriculum