文章基本信息

标题：I Know What Not To Do. Now What? Rethinking Business Ethics Education
本地全文：下载
作者：Ryan Johnson ; Philip Swicegood ; Nancy Williams 等
期刊名称：American Journal of Business Education
电子版ISSN：1942-2512
出版年度：2013
卷号：6
期号：5
页码：559-564
DOI：10.19030/ajbe.v6i5.8046
语种：English
出版社：Clute Institute for Academic Research
摘要：Most business ethics classes are supplemented with cases, the majority of which have a negative orientation. We empirically measure the preponderance of negative-oriented cases found in the top selling textbooks used in many business ethics courses. However, neuroscience research indicates that a negative orientation is less effective than a positive or balanced approach for learning. An ethics course focused on scandal, corruption, fraudulent behavior, and misdeed often leaves students with a view for avoiding ethical pitfalls, but not much clarity on achieving moral excellence in the marketplace. We offer some pedagogical suggestions for creating ethics courses which strengthen students moral resolve by demonstrating what excellent ethical business looks like.
关键词：Business Ethics;Case Studies;Positive Learning;Ethics Education
其他关键词：Business Ethics;Case Studies;Positive Learning;Ethics Education