文章基本信息

标题：Vertical Differentiation and Sequential Introduction for Versioned Information Products
本地全文：下载
作者：Xiangchun Man ; Xiaode Zuo
期刊名称：Open Journal of Business and Management
印刷版ISSN：2329-3284
电子版ISSN：2329-3292
出版年度：2019
卷号：07
期号：02
页码：1031-1041
DOI：10.4236/ojbm.2019.72069
出版社：Scientific Research Publishing
摘要：This article considers three situations when versioned information products introduce sequentially, then compares vertical differences and pricing strategies. The result shows that three equilibrium s exist in the different sales orders under the vertical product differentiation. Price of high-versioned product will be highest when firm provides high-versioned product first then low- versioned product. It is the best strategy for covering the market and max imizing profits. For providing low-versioned product first then high-versioned product, the price of high-versioned product and the total market demands are affected by the waiting cost threshold. In addition, increasing of network externality will cause the increasing of the profit, price and demand of high-versioned product, but the demand for low-versioned product will be reduced.
关键词：Information Products;Versioning Strategy;Vertical Differentiation;Sequential Introduction