文章基本信息

标题：Bike-Sharing and Public Acceptance in Bangladesh: An Empirical View of Religiosity as an Obstacle for Women’s Intention toward Bike-Sharing
本地全文：下载
作者：Md. Amjad Hossain Reyad ; Leaksmy Chhay ; Rathny Suy 等
期刊名称：Open Journal of Social Sciences
印刷版ISSN：2327-5952
电子版ISSN：2327-5960
出版年度：2019
卷号：07
期号：03
页码：458-477
DOI：10.4236/jss.2019.73038
出版社：Scientific Research Publishing
摘要：This study aims to assess the impact of religiosity on female citizens based on the Theory of Planned Behavior (TPB) that finds the factors influencing the behavioral intention of them toward bike-sharing in Comilla, a city corporation in Bangladesh. A survey of 277 female citizens was conducted in a city corporation area of Bangladesh for data and to test the proposed model. Structural equation modeling (SEM) was used to analyze this study. The findings pointed out that attitude, subjective norm, and perceived behavioral control have significant positive impact on women’s intention toward shared fleet of bike while religiosity influences female users’ intention negatively. To the best of our knowledge, it is the first study which evaluated the effects of religiosity on female users’ intention toward bike-sharing.
关键词：Bike-Sharing;Theory of Planned Behavior;Religiosity;Female Users’ Behavioral Intention;Structural Equation Modeling;Bangladesh