文章基本信息

标题：Developing Crisis Management Skills Through A Realistic Case Involving A Chemical Spill
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作者：Connie B. Budden ; Michael C. Budden
期刊名称：Journal of Business Case Studies
印刷版ISSN：1555-3353
电子版ISSN：2157-8826
出版年度：2012
卷号：8
期号：3
页码：261-264
DOI：10.19030/jbcs.v8i3.6985
语种：English
出版社：The Clute Institute for Academic Research
摘要：Increasingly, managers and public relations officials seem to be at the forefront of newscasts as a variety of organizational crises develop. Business educators attempting to teach appropriate crises management knowledge and develop skills needed to address such a crises should incorporate realistic case scenarios to challenge students. Such realistic cases should appropriately address communication and management needs related to crises that may develop. This paper presents a realistic case that has been used to instill crisis management skills in a business public relations class.
关键词：Public Relations;Chemical Spill;Case;Crisis Management