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标题：Aspek Finansial Pengembangan KomoditasPisang Hias (Heliconiasp.) Di Sekar Bumi Tropical Farm & Florist Desa Kerta, Kecamatan Payangan, Kabupaten Gianyar
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作者：KOMANG TRIYULIANTI ; MADE SUDARMA ; RATNA KOMALA DEWI 等
期刊名称：E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
印刷版ISSN：2301-6523
出版年度：2016
卷号：4
期号：2
出版社：E-Journal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
摘要：Abstract Financial AspectOrnamental Banana( Heliconia sp.) InSekarBumiTropical Farm& Florist at KertaVillage, Payangan District,Gianyar Regency Heliconia flowernewlydevelopedcommodity , in 2011it’sproductionamounted to936 426stalksor25% of allcommoditiesof cut flowersinBali province. The purposeof this researchincludesthe prospectsof Heliconia flowerin termsoffinancial aspect, marketingaspectandconstraintsencountered in the developmentof commodityinSekarBumi atKertaVillage, Payangan District,Gianyar Regency. The results showedHeliconiaflower businessinSekarBumiFarmis feasiblebased on the financialaspect.Thisagribusinessinvestmenthasto fill several criteria, among others, the NetB/C>1isRp 1.48, NPV>0isRP 153.332.226,73 ,IRR >discount factorof 18%, which is22.38% andpaybackperiodless than productive of this plant(10 years) is5,32years. Sensitivity analysisshowedthat development of Heliconia is no longer feasible to conduct if the increase cost of labor is more than 3% or the revenue falls below 14%. The problemsfaced in this business, consist oftwofactors:internal and external factors. Internal factorsincludelack of capitalinvestmentandlimited number of varietiesof the plants. While, the external factoriscompetitionwithimported productsandfrom outside region.It is suggested that SekarBumiFarmmanagerstoincreaseHeliconiaflowertypesandto expandthe marketingnetwork.
关键词：Heliconia; InvestmentCriteriaAnalysis; Prospects; FinancialAspect; AspectMarketing.