文章基本信息

标题：Business Strategies of Korean TV Players in the Age of Over-The-Top (OTT) Video Service
其他标题：Business Strategies of Korean TV Players in the Age of Over-The-Top (OTT) Video Service
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作者：Eun-A Park
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2018
卷号：12
页码：22
语种：English
出版社：USC Annenberg Center
摘要：This article is a comparative analysis of business models and strategies employed by firms in the South Korean digital video marketplace facing competition from over-the-top (OTT) content services. It analyzes the strategies of South Korean firms, including traditional access providers (e.g., telecom companies) deploying content, traditional content providers (cable networks) seeking new delivery channels, and terrestrial content and access providers (terrestrial broadcasters). Unlike third-party services, such as Netflix, that came up in competition with existing broadcasters and upended traditional paradigms of pay TV markets, South Korean OTT has emerged as extensions of established pay TV services. Thus, OTT services in Korea became an extension of established players’ offerings and part of their N-screen strategy, further entrenching their market position.
关键词：Over-the-top; OTT video; business models; Korea TV players