文章基本信息

标题：COMBINANDO O DESIGN THINKING E A CRIATIVIDADE NO PROCESSO DE INOVAÇÃO ABERTA
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作者：Haubert, Bruna ; Schreiber, Dusan ; Pinheiro, Cristiano Max Pereira 等
期刊名称：Gestão e Planejamento
印刷版ISSN：1516-9103
电子版ISSN：2178-8030
出版年度：2019
卷号：20
页码：73-89
DOI：10.21714/2178-8030gep.v.20.4823
出版社：Universidade Salvador (UNIFACS)
摘要：Open Innovation is an alternative for organizations that seek differentiation in the market. Through collaboration, it is possible to share ideas and share risks, adding benefits to stakeholders and reducing product development costs. In this discussion, some creativity techniques are presented as facilitators of creative processes in the organizational scope, as well as Design Thinking that is characterized as a new mental model for product development and solutions to complex problems. In this context, the present research aims to evidence theoretical concepts about Design Thinking and some techniques of creativity that can be associated and contribute in the process of Open Innovation.
关键词：Creatividad;Design Thinking;Innovación;Innovación Abierta;Colaboración;Criatividade;Design Thinking;Inovação;Inovação Aberta;Colaboração
其他关键词：Creativity;Design Thinking;Innovation;Open Innovation;Collaboration