文章基本信息

标题：Exploration of Marine Tourism in North Sumatra: An Analysis of Promoting Tourism
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作者：Anang Sutono ; Rizki Briandana ; Caturida Meiwanto Doktoralina 等
期刊名称：Journal of Social Studies Education Research
电子版ISSN：1309-9108
出版年度：2018
卷号：9
期号：4
页码：185-197
语种：English
出版社：Association for Social Studies Educators (ASSE)
其他摘要：Tourism is important because it can revive economically a community around tourist attractions. North Sumatra Province, which includes Medan, shows great potential for the development of marine tourism. However, it is not run optimally. Moreover, poor quality infrastructure and human resources are also a threat to marine tourism in Indonesia. This study’s methodology involved a qualitative method and used focus group discussions (FGDs) to obtain data from 25 informant travel agent in North Sumatra Province. This study’s results found that marketing strategies need consistent support from government and travel agents. The rapid development of communication and information technology has become one of the most important elements in the development of marketing strategies.
其他关键词：marine tourism; marketing strategy; North Sumatra marine tourism