标题:EVALUASI SITUS WEB PARIWISATA WONDERFUL INDONESIA BERDASARKAN MODEL ICTRT (INFORMATION, COMMUNICATION, TRANSACTION, RELATIONSHIP, AND TECHNICAL-MERIT)
摘要:Cidades inteligentes é um tema onde a academia tem um papel de grande significância para a determinação de novas tecnologias em Tecnologia da Informação e Comunicação (TIC) para se enfrentar os desafios da dinâmica urbana, provendo inovações e soluções tecnológicas que incrementem a gestão das cidades e que promovam melhorias na vida das pessoas e nas condições de operações das organizações. Esse trabalho tem por objetivo apresentar e discutir a agenda de pesquisas em TIC aplicáveis ao campo da gestão urbana com vistas à materialização das cidades inteligentes. Trata-se de uma pesquisa qualitativa baseada em levantamento realizado com 84 pesquisadores brasileiros e estrangeiros que atenderam à São Paulo School of Advanced Science on Smart Cities, em agosto de 2017. Os resultados mostraram que a agenda global de pesquisas está focada nas dimensões urbanas de mobilidade e serviços sociais por meio do emprego de tecnologias como big data, internet das coisas e inteligência artificial.
其他摘要:Information technology, especially in industrial revolution 4.0 has changed the business practices of every sector, in which tourism is no exception. In Indonesia, the example can be found in case of tourism website Wonderful Indonesia. Given the important role of this website as a DMO (Destination Management Organization) website, then the evaluation was carried out in order to know its progress. This evaluation was based on ICTRT model that it consists of five dimensions, such as information, communication, transaction, relationship, and technical merit. There was 48 indicators on the ICTRT model, which can be divided as follows: information (18 indicators), communication (7 indicators), transaction (5 indicators), relationship (10 indicators), and technical-merit (8 indicators). Result of the Wonderful Indonesia website evaluation were obtained from a questionnaire distributed to 80 respondents, in which the sample came from travel agencies organization namely ASITA Bali. Based on evaluation result via IPA (Importance-Performance Analysis) graph, it showed that the indicators contained in Information, Transaction, and Relationship dimension needs to be considered, given the level of importance was high, but the performance was still low. Therefore, further development is required related to the indicators above, such as accommodation information, local weather information, attraction tickets, virtual tour, and privacy policy.
关键词:ICTRT model; tourism information; DMO website; Wonderful Indonesia