文章基本信息

标题：Perception of Consumers towards “Amma Unavagum” with Special Reference to Vellore City, Tamil Nadu, India
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作者：A. Ashok Kumar ; D. Krishnan
期刊名称：IMPACT : International Journal of Research in Business Management
印刷版ISSN：2347-4572
电子版ISSN：2321-886X
出版年度：2013
卷号：5
页码：17-22
语种：English
出版社：IMPACT Journals
摘要：The main objective of the study is to know the perception of the consumers towards “Amma unavagam” the budget canteens run at Vellore City by the Govt. of Tamilnadu, which is an innovative scheme introduced by the Honorable Chief minister of Tamilnadu Miss.J.Jayalalitha. This study consists of a sample size of 200 consumers in Vellore city. The researcher collected the required data through structured non disguised questionnaire method and followed the Convenience sampling technique which comes under the Non - Probability sampling method.