文章基本信息

标题：The Role of Internal Information on Alternatives Evaluation of Turkish Tourists in Holiday Purchasing Process
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作者：Şirvan Şen Demir
期刊名称：International Journal of Social Sciences and Education Research
电子版ISSN：2149-5939
出版年度：2015
卷号：1,1
页码：1-15
语种：
出版社：Mahmut Demir
摘要：The main purpose of this study was to investigate the role of internal information on alternatives evaluation of Turkish tourists in the holiday purchasing process. Previously a literature review related to internal information on alternatives evaluation was conducted and the questionnaire was developed from the several studies in the literature. And then, data were collected from Turkish tourist who visits Mugla Region, by researchers in face-to-face interviews. For data analysis, SPSS statistical programs were used. After factor analysis, regression analysis was used to investigate the effect of independent variables on the dependent variable. As a result, this study measured the importance of familiarity, expertise, and experience in creating and evaluating alternatives and research findings suggest a positive effect of dimensions of independent variables (such as familiarity, expertise, and experience) on the dependent variable.