文章基本信息

标题：INCREASING THE EXPORT OF SOUTH AFRICAN WINES: AN ANALYSIS OF CONSUMER PERCEPTION
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作者：Jillian K. Ehrman ; Jillian K. Ehrman ; Paul D. Berger 等
期刊名称：International Journal of Business and General Management
印刷版ISSN：2319-2267
电子版ISSN：2319-2275
出版年度：2019
卷号：8-1
页码：27-32
出版社：IASET Journals
摘要：This paper examines the export of wines from South Africa. A history of world wine-production is first provided, followed by the history of wine-production specifically in South Africa. Wine consumption is also considered specifically for the United Kingdom (South Africa's larger wine importer) and the United States (biggest market potential for expansion.) Suggestions for increased exports are the key focus of the paper. Limitations of the study and conclusions are also provided.
关键词：Zuid-Afrika ; United States; Argentina; Australia; South Africa; and Chile