文章基本信息

标题：A Research on Trust Factor in Crypto Currency Entrepreneurship
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作者：İsmail Metin ; Enis Yakut
期刊名称：Journal of Entrepreneurship and Innovation Management
印刷版ISSN：2147-5792
出版年度：2018
卷号：2
页码：66-78
语种：
出版社：BETA
摘要：Purpose: This study aims to explore the relationship between the “trust on crypto currencies and crypto currency investment among Turkish consumers” Methodology: In order to determine the consumers trust on crypto currencies, an online survey was administered to a total of 767 participants and the data were analyzed with linear regression method. Findings: The results revealed that the investment status and investment amount to the crypto currencies were positively affected by the trust on the crypto currencies. Practical Implications: Increasing the trust on crypto currencies will attract more investment. Eliminating the doubts in the minds of consumers will increase the trust on currencies and more investments will be generated. Originality: The study is expected to contribute to both theory and practice since it is one of the pioneer studies in crypto-currency entrepreneurship and consumer behavior