文章基本信息

标题：Innovation in Repackaging Can Change the Whole Perception on the Product
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作者：Zoha Raza ; Danish Ahmed Siddiqui
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2019
卷号：54
页码：37-50
DOI：10.7176/JMCR/54-04
出版社：International Institute for Science, Technology Education
摘要：The objective of this study is to determine whether innovation in repackaging changes the consumer perception about the product. Repackaging is analyzed through Change in Color, Change in Background Image, Innovation, Change in Quality, and Change in Size. A sample of 300 respondents has been collected through questionnaire and tested for reliability of the model. According to the finding of the research study, it has been observed that the repackaging is the most important factor by which a product perception can be changed easily in the mind of consumers It is further concluded that the repackaging elements like its color, Packaging Quality, back ground image of wrapper, and innovation are more important factors when building or changing the existing perception of product. The results have also revealed that changing size of packaging can negatively influence on customer’s perception. Finally, it has also been concluded that the Repackaging is one of the most important and powerful factor, which influences the change in consumer’s perception.
关键词：Repackaging; Reliability; Innovation; Product perception; Packaging quality; Customer perception.