文章基本信息

标题：Understanding consumers´ underlying motives for purchasing cheese with health benefits
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作者：Patricia Lourdes Arcia Cabrera ; Ana Curutchet ; Elvira Costell 等
期刊名称：INNOTEC
印刷版ISSN：1510-6593
出版年度：2018
期号：16 jul-dic
页码：35-39
DOI：10.26461/16.05
语种：English
出版社：Laboratorio Tecnológico del Uruguay - LATU
摘要：In Uruguay, dairy is the sector that has expanded most with the introduction of functional products. Cheese is a widely consumed dairy product and it is also an interesting alternative to develop healthy products. For this it is important to identify which health benefts of cheese interest consumers most. This work aimed to study and explain the response of Uruguayan consumers to cheeses with diﬀerent nutritional characteristics. Laddering technique was applied to understand consumers’ underlying motives for purchasing, or not purchasing, cheese with diﬀerent health claims. According to results, consumers expected that by the consumption of specifc functional cheeses they will look more attractive and achieve a better quality of life. The main reasons given by the other consumers for not buying cheese with health benefts were expected lack of pleasure and distrust in the claimed health beneft.
关键词：quesos;beneficios para la salud;escalamiento;motivos para comprar