文章基本信息

标题：Tecnología disruptiva: la derrota de las empresas establecidas
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作者：Esteban Fernández ; Sandra Valle
期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2018
卷号：28
期号：70
页码：9-22
DOI：10.15446/innovar.v28n70.74404
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：This work focuses on the study of disruptive technology, one of the most important forms of radical product innovation on which, however, there is still much to learn. For this purpose, and with no intention of developing a new theory, we carried out a review and classification of existing theoretical developments and empirical evidence on the subject. Several goals were achieved from this exercise. First, we clarified the meaning of disruptive technology by explaining this is one of the main ways to attack an already consolidated market, and by establishing differences from other types of attacks. Then, we identified and classified all factors that explain why companies established in the attacked market are not able to successfully defend themselves. In addition, we provide clarity and precision to a body of literature sometimes surrounded by contradictions and imprecise terminology. Finally, a series of questions and reflections that might require additional research in order to deepen the understanding of this topic are presented. With all this, advantages for both academics and managers are provided. The former can count on a very valuable point of reference to mobilize their resources and efforts. The latter can accumulate knowledge, allowing them to effectively guide decision-making processes in the face of a disruptive attack.
关键词：derrota de empresas estabelecidas;mercado majori¬tário;pioneirismo;tecnologia disruptiva;tecnologia emergente;derrota de empresas establecidas;mercado mayoritario;tecnología disruptiva;tecnología emergente;pionero
其他关键词：disruptive technology;emerging technology;defeat of estab¬lished companies;main-stream market;pioneer