文章基本信息

标题：Purchase of Consumer Behavior in the Event of Natural Disasters, Shows New Cultural Values?
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作者：Giulia Netti
期刊名称：International Journal of Business and Management
印刷版ISSN：1833-3850
电子版ISSN：1833-8119
出版年度：2019
卷号：14
期号：2
页码：141-145
DOI：10.5539/ijbm.v14n2p141
出版社：Canadian Center of Science and Education
摘要：Specifically, this article is a pre-test to understand if a population considered individualistic, such as the Italian population, in the study carried out by Hofstede, in particular cases resulting from a shock, in other words from the advent of a natural disaster, highlight cultural values that were previously unidentifiable. A statistical analysis was conducted, through the administration of a questionnaire, via the web thanks to the use of social media such as facebook and whatsapp. The results of this pre-test that registered a number of 263 replies to the questionnaire, shows that the Italian population in the event of a natural disaster, shows a high cultural value, understood as a strong propensity to social and economic aid, identifying values collectivistic and no longer individualistic. However, this research work has many limitations that can be overcome through a more in-depth and complete analysis.
关键词：consumer buying behavior; organizational culture; natural disasters; shock