文章基本信息

标题：A Qualitative Analysis to Evaluate Key Characteristics of Web Mining based e-Commerce Applications
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作者：Sohail Tariq ; Ramzan Talib ; Muhammad Kashif Hanif 等
期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2019
卷号：10
期号：1
页码：352-365
DOI：10.14569/IJACSA.2019.0100147
出版社：Science and Information Society (SAI)
摘要：E-Commerce applications are playing vital role by providing competitive advantage over business peers. It is important to get interesting patterns from e-commerce transactions to analyze customer experience, customer likelihood. For this, web mining based e-commerce applications are being developed for various e-businesses. There are different characteristics like user interface and interactivity, which can make these applications more efficient and effective. Well-defined criteria are needed to prioritize key characteristics of these applications. The primary intention of this work is to identify and prioritize the key characteristics and their impact on designing these applications. This paper provides a qualitative survey based evaluation and prioritization of key characteristics.
关键词：Web Mining; e-Commerce Applications; User Interface; Interactivity