文章基本信息

标题：Game—Introduction to Reverse Auctions: The BucknellAuto Game
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作者：Chun-Miin ; Matthew D. Bailey
期刊名称：INFORMS : Transactions on Education
印刷版ISSN：1532-0545
电子版ISSN：1532-0545
出版年度：2017
卷号：18
期号：2
DOI：10.1287/ited.2017.0180
出版社：Institute for Operations Research and the Management Sciences
摘要：A reverse auction is a common way of executing supply chain sourcing. This article presents a spreadsheet-based game, the BucknellAuto game, that simulates the bidding process in a reverse auction. Students play the seller role and vie for the buyer’s demand request by bidding against the automated competitors. The BucknellAuto game allows students to experientially learn not only the competitive bidding process of the reverse auction but also the implications of the auction parameters on the bidding competitiveness. The BucknellAuto game serves as a pedagogical tool for efficiently and effectively introducing the reverse auction to undergraduate students in a fun and interactive way.
关键词：reverse auction ; spreadsheet simulation ; experiential learning ; supply chain sourcing