文章基本信息

标题：Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review
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作者：NURDASILA ; Abdul RAHMAN LUBIS ; M. Shabri ABD. MAJID 等
期刊名称：Expert Journal of Marketing
印刷版ISSN：2344-6773
出版年度：2016
卷号：4
期号：1
页码：20-23
语种：English
出版社：Sprint Investify
摘要：The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies have discussed the relationship between credibility and consumer behavior and also elaborated dimensions of credibility. It also presented the shortcomings of current research and the trends for future study in Islamic banking.
关键词：consumer value; credibility; customer loyalty; customer satisfaction