文章基本信息

标题：Determinants of Online Purchasing Intention of Household Appliance among Malaysians in Klang Valley
本地全文：下载
作者：Ilangovan Perumal ; Azween Abdullah ; Mahadevan Supramaniam 等
期刊名称：International Journal of Computer Science and Network Security
印刷版ISSN：1738-7906
出版年度：2018
卷号：18
期号：12
页码：211-220
出版社：International Journal of Computer Science and Network Security
摘要：This study investigates the determinants of online purchasing intention towards household appliances among Malaysians in the Klang Valley. The study was piloted to test the proposed hypotheses and research question regarding how e-commerce should be developed. A total of 150 questionnaire and online survey responses were analysed for participants’ personal views and online purchasing intention towards household appliances. The results show a positive correlation between social interaction, competition, economic rationale and purchasing intention towards household appliances. It was also found that the online shopping experience has a significant influence on purchasing intention. The study adds value to the existing body of knowledge on online purchasing intention factors towards household appliances.
关键词：Online purchase intention; online shopping; e-commerce; household appliances