文章基本信息

标题：Cómo se ha escrito la “Historia de la Publicidad”: Fundamentos historiográficos y esquema de periodización
作者：Alfonso Méndiz Noguero
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
页码：195-207
DOI：10.5209/rev_HICS.2014.v19.44951
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Nowadays books about history of advertising differ in structure and historical foundation. In this paper we study the first books published about the subject (between 1874 and 1968) to discover where the origins of advertising lies, what periodization scheme are used and which advertising concepts are assumed to consolidate first scientific basis in this field.
关键词：Historia de la publicidad;Origen de la publicidad;Historiografía;Periodización;Anuncio.
其他关键词：History of advertising;Beginning of advertising;Historiography;Periodization Advertisement.