出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：From the beginning of the Franco regime’s Press Movement seen in all its publications structuring a marked absence of commercial department, this implies that the role of advertising purchases over this period different connotations. The lack of entrepreneurial vision especially in the first twenty years was a high cost had to take different day of Chain. Later, the unsustainable situation causes commercial and advertising standards that mark the last stage; advertising gets to become the only apparent recourse for economic sustenance of the Movement Press.
关键词：Prensa del Movimiento;publicidad;periodismo;historia del periodismo;Franquismo.
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