文章基本信息

标题：Las acciones de comunicación, la web 2.0 y la actividad promocional
作者：Javier Sendra García ; María Tejerina Arreal ; Mª Luisa García Guardia 等
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
页码：439-454
DOI：10.5209/rev_HICS.2014.v19.45145
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This research addresses an understudied area of knowledge in Academia: the communication actions, Web 2.0 and promotional activities. All these areas have been widely studied separately, but the relationships between them has not been addressed so extensively and from a global perspective.
关键词：Web 2.0;comunicación;actividad promocional;consumidor.
其他关键词：Web 2.0;communication;promotional activity;consumer.