出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：News production routines were altered with the advent of the Internet and the evolution of the 2.0 technology sources. Corporate virtual spaces have broadly spread for the media, acting as a basic tool of Public Relations. Those who are responsible for museum organizations have understood the need for a relational link with reporters through the network, using the museums official websites. However, according to our results, we can conclude that these tools do not provide the appropriate content.
关键词：medios de comunicación;museos;portal web;sala de prensa virtual.
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