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  • 标题:LA OFERTA AUDIOVISUAL DE SERVICIOS DE STREAMING EN ESPAÑA: ESTRATEGIAS COMERCIALES Y CARACTERÍSTICAS TECNOLÓGICAS
  • 作者:Sheila LIBERAL-ORMAECHEA ; Francisco CABEZUELO-LORENZO
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2018
  • 卷号:15
  • 期号:4
  • 页码:136-167
  • DOI:10.3232/UCJC.BSR.2018.V15.N4.04
  • 语种:Spanish
  • 出版社:Universia Business Review
  • 摘要:All the potential users interested in getting online television at home need information to make decisions and to face the existing offer. The major platforms providing services in Spain are Amazon Prime Video, Filmin, HBO, Movistar Plus, Netflix, Rakuten TV and Sky. Each of these platforms has its strengths and weaknesses. This work has reviewed variables such as the price of the subscription, the catalog, online and offline use, image quality (Full HD, Ultra HD or other options), use of simultaneous screens and own production of contents.
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