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文章基本信息

  • 标题:LOS SISTEMAS DE RECOMENDACIÓN ONLINE EN EL MERCADO AUDIOVISUAL ESPAÑOL: ANÁLISIS COMPARATIVO ENTRE ATRESMEDIA, MOVISTAR +, Y NETFLIX.
  • 作者:Mónica Herrero Subías ; Mercedes Medina Laverón ; Alicia María Urgellés Molina
  • 期刊名称:Universia Business Review
  • 印刷版ISSN:1698-5117
  • 出版年度:2018
  • 卷号:15
  • 期号:4
  • 页码:54-89
  • 语种:Spanish
  • 出版社:Universia Business Review
  • 摘要:The main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommendations present in each platform and the use that companies make of them. The results show that the audiovisual services have implemented the recommendations to a different extent according to their business model and their main activity.
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