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文章基本信息

  • 标题:Internationalization Strategies of Brazilian Multinational Enterprises Manufacturers of Agricultural Implements: Two Case Studies
  • 作者:Ricardo Leonardo Rovai ; Priscila Rezende da Costa ; Renato Ribeiro Nogueira Ferraz
  • 期刊名称:Future Studies Research Journal : Trends and Strategies
  • 电子版ISSN:2175-5825
  • 出版年度:2018
  • 卷号:10
  • 期号:2
  • 页码:270-302
  • DOI:10.24023/FutureJournal/2175-5825/2018.v10i2.316
  • 语种:English
  • 出版社:Fundação Instituto de Administração
  • 摘要:The objective of this pape ris to analyze the internationalization strategies of Brazilian multinational companies that manufacture agricultural implements. For the realization of theoretical-empirical framework are adopted the Dunning Typologies, the Nordic School and the Cultural Dimensions of Hofstede. For this, two pilot cases of competing companies that have very similar characteristics in terms of organizational structure are analyzed. This study evidenced to what extent strategic alignment is goal-oriented in terms of: (i) exploitation of natural resources and cost advantages of unskilled labor; (Ii) location seeking advantages and market synergies; (Iii) investments oriented to the search for strategic assets of the type efficiency seeking (those that seek to rationalize production and explore economies of specialization and location); (Iv) strategic asset seeking investments (aimed at the acquisition of resources and competences with the objective of increasing their competitiveness through innovation and growth of strategic capacities).
  • 关键词:Multinationals;Foreign Investment;Globalization;Multinationals;Latin America;Emerging Countries;Multinacionais;Investimento Estrangeiro;Globalização;Multinacionais;América Latina;Países Emergentes
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