期刊名称：IOP Conference Series: Earth and Environmental Science
印刷版ISSN：1755-1307
电子版ISSN：1755-1315
出版年度：2018
卷号：199
期号：3
页码：032018
DOI：10.1088/1755-1315/199/3/032018
语种：English
出版社：IOP Publishing
摘要：New media construction is an important part of the current energy enterprise brand building work, and its development has a great impact on the company's brand image. Constructing a new media influence and communication evaluation index system with the characteristics of energy enterprises is conducive to the realization of closed-loop management of the company's new media development, improving the level of lean management, and vigorously promoting the construction and dissemination of new media. This paper com-bines the internal and external situations currently facing the energy enterprise brand building work, and innovatively builds a new media evaluation system to provide the basis and direction for the development of new media construction of energy enterprises.
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