期刊名称：International Journal of Computer Trends and Technology
电子版ISSN：2231-2803
出版年度：2018
卷号：61
期号：1
DOI：10.14445/22312803/IJCTT-V61P103
出版社：Seventh Sense Research Group
摘要：The role of Big Data and predictive analytics in business organizations is set to rise in importance. In today’s globalized competitive business environment, companies are facing challenges in dealing with big data issues of rapid decisionmaking for improved productivity. This paper overviews and consolidates the efforts of various researchers in designing strategies, frameworks and component functionalities of big data analytics for overall firm performance. In this paper, the impact of Big Data and Predictive Analytics on supply chain management, customer relationship management and organizational performance are also discussed. The limitations and scope for future work in this field are also outlined.
关键词：Supply Chain Management; Customer Relationship; Organizational Growth; Data Scientist; IoT.
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