The attempts to measure economic phenomena and processes of qualitative nature have become commonplace among scholars engaged in empirical research. The use of measurement in the nominal and ordinal scales, however, requires a thorough knowledge of the meaning of numbers generated in the course of such operations. It is also necessary to have knowledge of acceptable statistical and econometric tools to be used in such research. Unfortunately, researchers often apply methods that are not acceptable for the numbers in the weak scales. As a result they "soup up" the outcome of their empirical research, instead of achieving a substantive truth. This article is devoted to the possibilities of statistical analysis of numbers resulting from the weak scale measurement.