摘要：Social responsibility is a function in the management and development of organizations, based on the state of collective consciousness, for the promotion of actions of social, economic and environmental sensitivity. Universities have seen the need to incorporate social responsibility strategies. The article aims to analyze social responsibility in the universities of private management in Barranquilla, being a research of descriptive type, under a non-experimental design, cross field. The population was formed by 95 subjects, managers and employees of three private universities in the city Barranquilla, applying population census. The survey technique was used, using a multivariate, multiple choice and ordinal scale questionnaire. After the pilot test, a reliability of 0.97 was obtained, indicating high consistency of the instrument, and the data were collected. Among the results, the application of diversity of social responsibility strategies by universities was evidenced, prevailing quality, ethics, commitment to the community and the environment. In conclusion, social responsibility is considered a concept under construction within privately run universities in Barranquilla; With a field to be developed with the support of strategies and indicators that fit the Caribbean region.
其他摘要：Social responsibility is a function in the management and development of organizations, based on the state of collective consciousness, for the promotion of actions of social, economic and environmental sensitivity. Universities have seen the need to incorporate social responsibility strategies. The article aims to analyze social responsibility in the universities of private management in Barranquilla, being a research of descriptive type, under a non-experimental design, cross field. The population was formed by 95 subjects, managers and employees of three private universities in the city Barranquilla, applying population census. The survey technique was used, using a multivariate, multiple choice and ordinal scale questionnaire. After the pilot test, a reliability of 0.97 was obtained, indicating high consistency of the instrument, and the data were collected. Among the results, the application of diversity of social responsibility strategies by universities was evidenced, prevailing quality, ethics, commitment to the community and the environment. In conclusion, social responsibility is considered a concept under construction within privately run universities in Barranquilla; With a field to be developed with the support of strategies and indicators that fit the Caribbean region.
关键词：University social responsibility; private management; responsible universities; social responsibility strategies; Barranquilla.
其他关键词：University social responsibility; private management; responsible universities; social responsibility strategies; Barranquilla.
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