文章基本信息

标题：Women and smoking in Hollywood movies: a content analysis.
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作者：G Escamilla ; A L Cradock ; I Kawachi 等
期刊名称：American journal of public health
印刷版ISSN：0090-0036
出版年度：2000
卷号：90
期号：3
页码：412-414
语种：English
出版社：American Public Health Association
摘要：OBJECTIVES: We analyzed the portrayal of smoking in Hollywood films starring 10 popular actressess. METHODS: Five movies were randomly sampled for each actress, for a total of 96 hours of film footage that was analyzed in 1116 5-minute intervals. RESULTS: Leading female actors were as likely to smoke in movies aimed at juvenile audiences (PG/PG-13) as in R-rated movies, whereas male actors were 2.5 times more likely to smoke in R-rated movies. PG/PG-13-rated movies were less likely than R-rated movies to contain negative messages about smoking. CONCLUSIONS: Smoking is highly prevalent in Hollywood films featuring popular actressess and may influence young audiences for whom movie stars serve as role models.