摘要：Consumer behavior is an extremely important and complex aspect to be studied as it is unpredictable and relative in nature. Various models are identified to predict it to its nearest possibilities. Considering tourist as a consumer of the tourism industry it is important to understand their individual needs and spot buying process in whole complexity. There are certain studies and research conducted on identifying the influential factors towards their certain behavior and how it changed over time. This paper aims in identifying how much those factors are important with respect to the preference for different tourism spot.
关键词：Consumer behavior; Factors of influence; Preference of tourism spot; Spot; Tourist
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