文章基本信息

标题：Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.
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作者：M Siska ; J Jason ; P Murdoch 等
期刊名称：American journal of public health
印刷版ISSN：0090-0036
出版年度：1992
卷号：82
期号：7
页码：1029-1032
出版社：American Public Health Association
摘要：The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.