文章基本信息

标题：Book Review: The Little Book of Big Customer Satisfaction Measurement
作者：P. Ganesh
期刊名称：Journal of Entrepreneurship Research
印刷版ISSN：1735-7284
出版年度：2013
卷号：22
期号：2
页码：248-250
DOI：10.1177/0971355713490844
语种：English
出版社：University of Tehran
摘要：Ajit Rao and Subhash Chandra, The Little Book of Big Customer Satisfaction Measurement, New Delhi: Sage Publications, 2012, 164 pp.