文章基本信息

标题：Book Review: Rajat K. Baisya, Branding in a Competitive Marketplace
作者：P. Ganesh
期刊名称：Journal of Entrepreneurship Research
印刷版ISSN：1735-7284
出版年度：2014
卷号：23
期号：2
页码：328-330
DOI：10.1177/0971355714535318
语种：English
出版社：University of Tehran
摘要：Rajat K. Baisya, Branding in a Competitive Marketplace, New Delhi: SAGE Publications, 2013, 229 pp.