文章基本信息

标题：Research Methodology for Analysis of E-Commerce User Activity Based on User Interest using Web Usage Mining
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作者：Saucha Diwandari ; Adhistya Erna Permanasari ; Indriana Hidayah 等
期刊名称：Journal of ICT Research and Applications
印刷版ISSN：2337-5787
电子版ISSN：2338-5499
出版年度：2018
卷号：12
期号：1
页码：54-69
语种：English
出版社：Institut Teknologi Bandung
其他摘要：Visitor interaction with e-commerce websites generates large amounts of clickstream data stored in web access logs. From a business standpoint, clickstream data can be used as a means of finding information on user interest. In this paper, the authors propose a method to find user interest in products offered on e-commerce websites based on web usage mining of clickstream data. In this study, user interest was investigated using the PIE approach coupled with clustering and classification techniques. The experimental results showed that the method is able to assist in analyzing visitor behavior and user interest in e-commerce products by identifying those products that prompt visitor interest.
其他关键词：classification;clickstream;data mining;e-commerce;user interest;web usage mining;web access log.