文章基本信息

标题：Two-Sided Market Pricing in Operations Management: Review of Current Literature and Research Directions
本地全文：下载
作者：Hao JIANG ; Shilin ZHAN ; Zhengang SHU 等
期刊名称：Management Science and Engineering
印刷版ISSN：1913-0341
电子版ISSN：1913-035X
出版年度：2017
卷号：11
期号：4
页码：30-35
DOI：10.3968/10126
出版社：Canadian Research & Development Center of Sciences and Cultures
摘要：With the rapid evolution of Internet technologies and the popularization of smart technologies, various two-sided markets have sprung up in different fields. Due to its special network externalities and the huge impact on traditional markets, two-sided markets have aroused great concern of academics to the two-sided market theory. In recent years, many scholars in the field of operations management also turn their attention to two-sided platforms. The research on operations management strategies for two-sided platforms needs to incorporate multidisciplinary theories rather than relying solely on research in a single discipline such as economics. As one of the main strategies of operations management, pricing in two-sided market becomes a mainstream research issue. Based on the development of two-sided market theory, this article reviews the studies on two-sided market in operations management in recent years, from the perspective of whether the two sides enter the market simultaneously.
其他摘要：With the rapid evolution of Internet technologies and the popularization of smart technologies, various two-sided markets have sprung up in different fields. Due to its special network externalities and the huge impact on traditional markets, two-sided markets have aroused great concern of academics to the two-sided market theory. In recent years, many scholars in the field of operations management also turn their attention to two-sided platforms. The research on operations management strategies for two-sided platforms needs to incorporate multidisciplinary theories rather than relying solely on research in a single discipline such as economics. As one of the main strategies of operations management, pricing in two-sided market becomes a mainstream research issue. Based on the development of two-sided market theory, this article reviews the studies on two-sided market in operations management in recent years, from the perspective of whether the two sides enter the market simultaneously.
关键词：Two-sided market;Pricing;Operations management;Review