摘要:The immediacy that Internet requires of mass media has led many newsrooms to adapt their strategies to new digital formats (Andueza and Pérez, 2014). The rise of messaging platforms such as WhatsApp or Telegram has led the newsrooms to begin using them as distribution channels to keep their readers informed (Batra, 2016). The multimedia possibilities they host, allowing not only text and links to be sent, but also images, videos and audios, have led to the exponential growth of their implementation. Most media opted only for the broadcast, while a minority opted for a use focused only on receiving messages. The studies carried out so far contemplate a diversity of strategies by the media that seek to turn messaging platforms into a new information channel (Negreira, Lopez and Lozano, 2017). The main objective of this research aims to compile and examine the methodological approaches applied to the study of the immediate Communications from an international approach, and to propose a specific tool that allows analyzing these messages peculiarities.
其他摘要:The immediacy that Internet requires of mass media has led many newsrooms to adapt their strategies to new digital formats (Andueza and Pérez, 2014). The rise of messaging platforms such as WhatsApp or Telegram has led the newsrooms to begin using them as distribution channels to keep their readers informed (Batra, 2016). The multimedia possibilities they host, allowing not only text and links to be sent, but also images, videos and audios, have led to the exponential growth of their implementation. Most media opted only for the broadcast, while a minority opted for a use focused only on receiving messages. The studies carried out so far contemplate a diversity of strategies by the media that seek to turn messaging platforms into a new information channel (Negreira, Lopez and Lozano, 2017). The main objective of this research aims to compile and examine the methodological approaches applied to the study of the immediate Communications from an international approach, and to propose a specific tool that allows analyzing these messages peculiarities.