文章基本信息

标题：A competitividade entre destinos na era digital: Uma análise do potencial das mídias sociais no incremento da atratividade turística do destino Portugal
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作者：Anderson Leonardo de Castro Seabra
期刊名称：Turismo e Sociedade
电子版ISSN：1983-5442
出版年度：2018
卷号：10
期号：3
DOI：10.5380/tes.v10i3.54966
语种：Portuguese
出版社：Universidade Federal do Paraná
摘要：The tools based on digital media have become indispensable in tourism promotion and in this scenario where competitiveness is a must, the Web and social networks are the new spaces for competition between destinations. This paper discusses the role of digital media, especially social networks, in the competitiveness of destinations through a succinct appreciation of the promotion strategies of Portugal. Also discussed is the change brought about by social networks in the marketing way of thinking about destinations. Bibliographical and documentary research were conduct, in order to compare the results of the destination Portugal with the actions in Social Media carried out in the period from 2011 to 2016. We sought a correspondence between strategies based on social networks and competitiveness. It was possible to affirm the importance of social networks for the marketing of destinations, however without support to confirm that they are decisive for the competitiveness or that there is an explicit relation of cause and effect.
关键词：Turismo;Competitividade;Destinos;Estratégia;Redes Sociais.;Tourism;Competitiveness;Destinations;Strategy;Social Media.