文章基本信息

标题：THE USE OF QUALITY, SECURITY AND TRUST FACTORS TO IMPROVE THE ONLINE PURCHASE DECISION
本地全文：下载
作者：SFENRIANTO ; WANG GUNAWAN ; DHIRAJ S. KELLY 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2018
卷号：96
期号：5
出版社：Journal of Theoretical and Applied
摘要：Apparel industry is one of the largest business that serves online customers around the world. Indonesia as a country with the huge apparel industries enjoys the growth of online business. With the consistent growth of middle class economy, apparel industry has become the most promising online business in Indonesia. Due to its huge supplies and demands, have created complex business environment for apparel industry in Indonesia. It combines with online issues such as we b quality, security and trust, are the main issues haunting major Indonesian customers, which are developing their knowledge about online business. The paper uses a case study of the largest online apparel vendor in the South-East Asia, Zalora, where it has strong customer bases in greater Jakarta area. The paper examines the important factors of website quality, security and trust and relates them to the purchasing decision.
关键词：Website Quality; Security; Trust; e-Commerce; Online Purchase Decision.