文章基本信息

标题：Impact of E-Marketing on Consumer Buying Behavior
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作者：Ali Hawas Alharbi ; Fahad Hawas Alharbi ; Meshari Abdullah Alayed 等
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2018
卷号：48
页码：11-16
语种：English
出版社：International Institute for Science, Technology Education
摘要：In this modern and mechanized world the businesses area doping a number of tools and techniques for marketing. However all the tools are deriving results but the most updated method of marketing is the electronic marketing. It is the method of marketing that derives more target customers as compared to the other techniques. Researchers have sown that since the technology has updated and today the customers are aware of the technology. The customers are more interested in the social media websites and the applications. Hence these applications have becomea good spot of advertisements and promotion. Similarly the search engines are offering adds policy that derives the customers in thebusiness and ultimately maximizes the revenues for the business.