文章基本信息

标题：Customer Sustainable Maintenance Model to Increasing Traditional Retails Competitiveness in Dealing with Minimarket Expansion
其他标题：Customer Sustainable Maintenance Model to Increasing Traditional Retails Competitiveness in Dealing with Minimarket Expansion
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作者：Sunaryati Hardiani ; Nanik Sisharini
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2018
卷号：10
期号：23
页码：33-38
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：Indonesia is a potential market for modern retail business, supported by the shifting behavior of Indonesians from shopping in traditional markets to modern retailers. The main objective of this research is to find modern retail management model to improve the competitiveness of traditional retails in customer service field. Research method using descriptive research method and policy research. The unit analysis is traditional Retail Traders and Modern retail traders in Blitar District. Data analysis techniques use descriptive analysis to describe findings and policies that involve interested parties to get the right model. The research results show there are 248 modern retail and 2,401 traditional retailers. To be able to compete with modern retail, traditional retail should be cleaned up by doing service plus plus with aim to sustainable maintenance of customer to remain faithful as customer. Service plus plus which is intended is the customer to buy goods do not have to come directly to the store, but can be done with Purchase Order by WhatsApp or SMS, Delivery Service, and Pay After the goods delivered. Keywords: Traditional RetailS, Service Plus Plus and Sustainable Maintenance Model
关键词：Traditional RetailS; Service Plus Plus and Sustainable Maintenance Model