文章基本信息

标题：Conceptual Model of Intermediate Small Business Competition Strategy: Strategy Review in Management Perspective
其他标题：Conceptual Model of Intermediate Small Business Competition Strategy: Strategy Review in Management Perspective
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作者：Lila Bismala ; Susi Handayani ; Dewi Andriany 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2018
卷号：10
期号：23
页码：16-21
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：This study aims to design a competing SME strategy model along with a choice strategy module, so that SMEs have a guideline to implement the competing strategy. This competitive strategy model comes from functional companies, namely production management, marketing management, human resource management. The functional of this company is the actuating function, which is carried out every day. Whether or not this management is effective affects the competitiveness of SMEs. Keywords: SMEs, Management Perspective, Strategy Review, and Competition.
关键词：SMEs; Management Perspective; Strategy Review; and Competition.