文章基本信息

标题：Study on the Development of Rural E-Commerce against the Backdrop of Rural Revitalization
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作者：Qingxiang Wang
期刊名称：Open Journal of Social Sciences
印刷版ISSN：2327-5952
电子版ISSN：2327-5960
出版年度：2018
卷号：06
期号：07
页码：1-7
DOI：10.4236/jss.2018.67001
语种：English
出版社：Scientific Research Publishing
摘要：Under the trend of “Internet+”, the analysis of the development of rural e-commerce will reveal some of its deficiencies such as a single booster, the lack of standards of the products, the difficulties of building the local logistics system, as well as the lack of effective distribution stations. The paper will dis-cuss the current development situation of rural e-commerce, especially the bot-tlenecks in the development process, and will propose a “Four-Step” strategy to break the deadlock from the perspective of rural revitalization. Those steps are as follows: firstly, improve the traceability system of product quality to boost consumer confidence; secondly, give play to comparative advantages and create regional agricultural brands with distinguishing features; thirdly, take the big data center of rural e-commerce as the fulcrum to lever the inventory of agricultural products; lastly, bring about the innovation and upgrading of related industries as well as industrial transformation and reconstruction to further promote the revitalization of rural areas.
关键词：Rural Area;E-Commerce;Logistics;Rural Revitalization