摘要:The aim is to examine the relations between public administration, NGOs and private universities in teaching in professional master’s courses, taking as a case study the relationship between the Municipal Secretary of Culture of Rio de Janeiro, the NGOs managers of cultural equipments in the city and ESPM-Rio in proposing tasks and activities for students for the Professional Master’s Program in Creative Economy Management. The central argument points out that the interaction between the public administration, the market and the university favors the exchange of knowledge and creates practical learning situations for students.